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How Event Marketing Can Boost Your Business
By Steve McMains
Have you ever thought of organizing an event once in a year? Even if you have a small event can proved to be a very effective marketing tool for you. You don't need to go for a huge budget and organize a party inviting the big shots of your city. You can organize events that will suit your budget. Yet you can get good result. The number of people event marketing attracts is immeasurable. It is more effective than any other marketing efforts.

Whether you own a small or a big one, event will really help you to promote your products or services. You can organize simple things like color competition for children if you sell colors. If you sell some food products you can arrange a sausage sizzle. You can also set up a stall in the local park during a local occasion.


It will draw the attention of your potential customers. You can also arrange for a blood donation camp if you own a dedicated to the health sector. It will also help you to perform your social responsibility. But remember whatever event you organize should suit your type.

Event marketing boosts your in a number of ways. Instead of organizing an event of your own if you can sponsor an event or be a part of an ongoing event it will cost you much less. Moreover you will be able to avoid unnecessary hassles. For example giving a stall in a fair is much easier than organizing a fair

yourself.

You don't need to set up the stall yourself. The fair organizers will do that. You don't need to arrange for electricity. In fact you not even need to do any marketing for the fair. All these things will be done by the organizers. You just need to pay for the stall, showcase your products in the stall and hire some people who will successfully turn the visitors into your customers. This will also give you a chance to get involved in the community as well.

Other than just selling your products you can arrange a lucky draw or offer some discounts or free gifts. This will give the customers a reason to visit your stall. It seems to be costly. But at the end of the day you will surely get good return on investment.

If the customers are satisfied they will definitely talk about the event and invariably talk about your brand. Remember that word of mouth promotion is very effective. People may not believe in an ad shown on the TV. But they will surely believe that your brand is good when his/her friend will recommend your brand.

Another benefit of running an event is that many newspapers and TV channels cover events. So you will get these advertisements for free.

However in order to run a successful you need to do a little planning, so that there is no mismanagement. If you own a small you should go for event marketing at least twice a year.
Steve is a media professional and writes for different online publications. For more information on event marketing or social responsibility he recommends you to visit www.adweekmedia.com